Equal Route Ltd

Passionate for public and sustainable transport.

About Our Services
Equal Route provides consultancy services to any organisation, large or small, that work in the critical area of public and sustainable transport fares with a focus on fares and ticketing.

Key to our philosophy is to encourage those who design, implement and operate solutions to ensure that they are inclusive as possible.

Our experience covers more than thirty years.
Ready to support you

Services

Fares and Ticketing Consultancy

Our fares and ticketing consultancy can support your efforts to identify, develop, implement and operate a wide range of public and sustainable transport offerings. The focus will always be on the passenger ensuring that the chosen solution is inclusive and not too difficult to understand.

Financial and Procurement Advice

Our experience in procurements mean that we are well placed to define, evaluate and negotiate complex procurements with organisations large and small.

Stakeholder Engagement

Our experience in this area covers a wide range of stakeholder engagement with public and private transport operators together with local authorities and governments as well as elected officials. Combined with direct consideration of the travelling public this leads to ensuring that all are involved and informed.

MaaS

Our experience with Mobility as a Service has covered all elements including requirement gathering and procurement and ensuring that the authority has all of their elements prepared.

Other

Whatever area of public and sustainable transport that you are interested in Equal Route will be able to provide support and guidance.

Team

Michael Wevill

Director

Michael has had a career covering finance and public transport. He is a recognised expert in smart ticketing across a number of forms including ITSO, barcode and contactless cards for use on bus, tram, train and other travel modes. As the parent of a young man with Downs Syndrome Michael is well placed to advise on how best solutions might support those with additional needs.

Testimonials

 Euclid has had the pleasure of working closely with Michael over the past 10 years: we never cease to be amazed by his knowledge on transport matters and his in-depth understanding of ITSO. To take what is a complex subject and vocalise it in a manner that can be comprehended by the most unaware layman takes real skill. Not just that, but Michael is a really easy person to get on with, he thinks things through, not just coming up with novel ideas but also suggestions supporting how they can best be implemented. Without doubt our industry benefits so much from both his personality and skillset”. . 

Geoff Neal Managing Director. Euclid Ltd

 I have worked with Michael for several years where he has, and continues, to provide Transport for Wales with specialist expertise and guidance around our development, specification and implementation of integrated transport, contactless payments and smart account-based ticketing. As well as his encyclopaedic knowledge and experience of smart ticketing Michel brings warmth, humour, honesty and more often than not a colourful shirt to every meeting that he attends be that with internal stakeholders, suppliers or bus operators. His deep passion for customer experience, diversity and equality ensures that we have remained fully grounded in the reality of too whom and what we are delivering in a deeply technical area of public transport much of which is constantly pushing the boundaries of what has been done before. Michael regularly attends events and meetings on our behalf and can be trusted to effectively and objectively represent our views no matter who the audience is, but equally we know that he is highly respected across the entire smart ticketing community and that those views will also be reflecting those of other authorities and stakeholders. I would recommend Michael to anyone who is seeking honest and objective advice in the field of smart fares and ticketing and look forward to his continued support in Wales as we push our own boundaries in this field. 

Ian Robinson, Development Lead for Fares, Ticketing and Revenue Modelling (Bus), Transport for Wales
  

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